The finales of two major continental soccer tournaments brought in big TV audiences on Sunday.
Both Fox and Univision set records for their telecasts of the Euro 2024 final between Spain and England and the Copa America final, featuring Argentina and Colombia. Spain-England drew a combined 9.43 million viewers Sunday afternoon, and in primetime, Argentina’s victory over Colombia averaged 11.63 million across the two networks.
Fox topped 6 million viewers for both contests: Spain’s 2-1 victory over England averaged 6.43 million viewers, and the Copa America final came in at 6.02 million. Outside of World Cup matches, the two finals are the most-watched soccer telecasts ever on Fox. (Both figures include pre- and post-game coverage as well as the on-field action; by themselves, the matches are likely to top 7 million viewers each.)
Univision’s Spanish-language broadcast of the Euro final added 3 million viewers, and the Copa America coverage clocked in at 5.2 million. For the latter, Univision says the match window drew 6.35 million viewers —the largest audience for any Univision program since the 2014 World Cup final.
Both networks also saw big increases for the two tournaments as a whole. Fox Sports‘ Euro coverage averaged 1.68 million viewers on Fox and FS1, up 34 percent from ESPN and ABC’s average of 1.25 million for the 2021 tournament. Copa America, which featured the U.S., Mexico and Canada national teams and was played in the United States, averaged 1.42 million viewers across Fox, FS1 and FS2. Both are the biggest English-language audiences ever for the two competitions.
Univision 1.86 million viewers for its Copa America coverage, which accounted for 15 of the top 20 telecasts on Spanish-language television so far this year. TelevisaUnivision’s streaming platform Vix also got a boost, with the Copa America and Euro tournaments driving 30 million hours of viewing there.
[Sports Media Watch] Copa America final averaged 6.35M viewers on Univision and 6.02M on Fox (12.4M combined); Euro final averaged 6.43M viewers on Fox and 3.0M on Univision (9.4M combined). The two finals rank as the most-watched non-World Cup soccer telecasts ever on Fox Sports
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Fox Sports, stylized in all caps, is the sports programming division of the Fox Corporation that is responsible for sports broadcasts carried by the Fox broadcast network, Fox Sports 1 (FS1), Fox Sports 2 (FS2), and the Fox Sports Radio network.
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The tournament overall now stands as the most watched Copa América in U.S. English language TV history averaging 1,418,000 viewers across FOX, FS1 and FS2. Second most streamed non-World Cup soccer match in FOX Sports history (227,000 AMA) after the Copa América final later in the day.
Argentina's dramatic win in extra time over Colombia in the CONMEBOL Copa América Championship Sunday evening became the most watched Copa América final ever in U.S. English language TV history, delivering 6,019,000 viewers on FOX, and the second most watched non-World Cup soccer telecast in FOX history only behind the ...
Across Fox and FS1, the Euro Championship averaged about 1.7M viewers, which is up 34% from 2021. Meanwhile, Copa América saw impressive 359% growth with an average of 1.4M viewers. They both now stand as the most-watched respective tournaments in English-language TV history.
Fox topped 6 million viewers for both contests: Spain's 2-1 victory over England averaged 6.43 million viewers, and the Copa America final came in at 6.02 million.
In the US, Fox Sports drew 6.43 million viewers for its coverage of the final, which became the most-watched Euros broadcast in the country on record. The network said its coverage averaged 1.68 million viewers for each game, making this year's edition the most-watched Euros in the US ever in English language.
All told, Fox Sports' coverage of the Euro Championship averaged a record 1.675 million viewers per match, up 34% versus the 2021 turnout, while the Copa scared up 1.418 million viewers across the Fox broadcast flagship and its cable siblings FS1 and FS2.
A peak TV audience of 24.2 million watched the Euro 2024 final last night across ITV and the BBC, with an average of 22.3 million watching the match from 8pm until the final whistle.
England's Euro 2024 semi-final victory over the Netherlands was watched by a peak audience of 20.3 million on ITV, becoming easily the most-watched television programme of the year.
Its cadence, size and format have varied over the years. Now, it's a quadrennial tournament much like the European Championship (Euros), played in even-year summers between men's World Cups. It typically features 12 teams, with two invited from other continents. But in 2024, it will temporarily expand to 16.
Spain are now the favourites, as noted, after beating Germany in extra-time to secure their spot in the semi-finals and then France to reach the final. As the in-form team so far at Euro 2024, the bookies feel they've got the best chance at going all the way and winning the final on Sunday evening.
2024 Copa América odds, picks: Argentina favored over Colombia in final. The Copa América men's soccer tournament is down to the last two teams! Lionel Messi and Argentina came into the tournament as the favorites to win it all, and that trend will continue in Sunday's big clash against Colombia.
Argentina has won the tournament sixteen times, the most of any team. They also lead the all-time table, have the highest number of victories and hold various other records. Argentina are the only team to win the title three consecutive times (1945–1947). The last time they won the tournament was in 2024.
The United States hosted the 2024 Copa America, which once again features six guest nations as part of a new “strategic collaboration agreement” announced by CONMEBOL and CONCACAF. All 10 CONMEBOL members featured in the tournament, with six teams from the CONCACAF region.
[Sports Media Watch] Copa America final averaged 6.35M viewers on Univision and 6.02M on Fox (12.4M combined); Euro final averaged 6.43M viewers on Fox and 3.0M on Univision (9.4M combined). The two finals rank as the most-watched non-World Cup soccer telecasts ever on Fox Sports.
The interest domestically in soccer is evidently strong, with a record viewership of 3.78 million watching the United States lose to Uruguay in their final group game, the largest audience to watch a non-World Cup game on FS1, the Fox-owned sports channel which is broadcasting both Copa America and Euro 2024 ...
Uruguay have the next highest with 15 titles, followed by Brazil with 9. Also included in the list of teams who have won the tournament are Peru, Chile, Paraguay (2 titles), Colombia and Bolivia (1 title).
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