Get actionable skills quickly with the new & updated Social Media Marketing short course
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DMI Track
(SHORT COURSE)
Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.
The Global Authority
15 years delivering excellence
300,000 + Members
Join a global community
Associate Certification
Globally recognized
Includes DMI Membership
FREE with all courses
SOCIAL MEDIA MARKETING
[price:TRACK_SOCMED-std]
Enrollment Deadline is Apr 10th
Course Overview
Duration
14 Hours Self Paced Learning
FORMAT
100% Online - On Demand
CERTIFICATION
Associate Certificate
Training more than 2 people?
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Social Media Marketing Course Overview
More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.
↗5 Interactive Modules.
↗Associate Level Certification.
↗14 Hours self-paced learning content.
↗FREE DMI Membership included.
↗Practical Toolkits and Templates.
Key skills and competencies you will gain
↗Social Listening↗Social Intelligence↗Social Media Marketing↗Social Community Building↗Brand Storytelling↗Building Personas↗Enhancing Creativity↗Content Marketing↗Strategic Thinking
What you'll learn
5 Modules • Approx 14 hours Learning content
-
Module 1 - Revealing Insight: Social Customers
2h 5mins
Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.
Knowledge Gain:
Gaining Insight with Social ResearchKey Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence
Toolkits included:
↗
Strategy research template
↗
How to manage your online reputation
↗
Buyer persona template
↗
Building Customer Personas
Case Study/Webinar
↗
Glossier (Skincare & Beauty)
↗
Risqué Brand Tone on Social Media -Where to Draw the Line?
Expert Insights:
+
Module 2 - Social Apps and Building Communities (NEW)
3h 17mins
For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)
Knowledge Gain:
Facebook and Instagram for MarketersLinkedIn for Marketers Twitter and Pinterest for MarketersIntroduction to Social Video Growing and Engaging an Audience Using Social Media
Toolkits included:
Case Study/Webinar
↗
Facebook: Shaping the Digital Future
Expert Insights:
↗
How Can You Sell On Instagram?
↗
7 Easy Steps to LinkedIn Success
↗
9 Ideas For Social Media Video
↗
The Evolution of Digital Video Marketing
↗
An In-Depth Look at Marketing on TikTok
+
Module 3 - Social Content: Brand Storytelling
2h 17mins
Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.
Knowledge Gain:
Purpose of Content MarketingContent Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management
Toolkits included:
↗
Digital Media Tracker & Planner
↗
Digital Marketing Campaign Brief
↗
Project Management Gantt Chart template
Case Study/Webinar
↗
4 Lessons from Lewis Capaldi
↗
Webinar: Brand Storytelling
Expert Insights:
+
Module 4 - Creativity: Designing Social Content
2h 26mins
Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.
Knowledge Gain:
Graphic Design Best PrinciplesWalkthrough: Canva
Toolkits included:
↗
Toolkit: Social Media Style Guide and Template
↗
Content Production Budget Tracker
↗
Social Media Calendar Template
↗
Email Content & Copywriting Checklist
↗
10 Steps to Creating a Social Media Strategy
Case Study/Webinar
↗
Lego
↗
Brand Strategy & Planning with venturethree
↗
Wimbledon
Expert Insights:
↗
The Power of Design led content Marketing
↗
Fundamentals of Design: Graphic Design
↗
Graphic Design: Brand Style Guide
+
Module 5 - Thinking Strategically: Social Sharing
2h 43mins
Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.
Knowledge Gain:
Measuring Content Performance Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker
Toolkits included:
↗
Content and Channel Matrix Template
↗
Social Media Calendar Template
↗
Seek > Sense > Share Toolkit
↗
How to use Anders Pink for Content Curation
Case Study/Webinar
↗
CMO Webinar: Planning for the Future of Marketing
Expert Insights:
↗
Reading: Social Media Demographics Guide for Digital Marketers
▶
85%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
38%
got a new role in digital marketing or changed their career path
Learn from global industry experts
Our courses are taught by industry leading skills experts with relevant career ready content.
Join a community & get tools for life
Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.
Globally recognized certification
Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.
300,000+ Members trust DMI to Progress their Career
Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.
Excellent course materials that take one's career to the next level
Dave G, South Africa
For anyone looking to enhance their marketing knowledge, DMI is the way to go.
Erica Weiss, United States
I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.
Andrej S, Slovenia.
Our 300,000+ Members work for companies like:
Globally recognized certification
The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions
How is this short course assessed?
It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.
Successful completion leads to an Associate level certification.
Who is this course aimed at?
Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Social Media Marketing.
The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.
Do I need to have a marketing background?
No. We will walk you through the fundamentals. You don’t need any specific marketing background to undertake and succeed with this course.
How long does it take to complete?
You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-14 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.
What if I want to learn more?
If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.
Become a Certified Digital Marketing Associate
Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game
85%
38%
of DMI graduates think DMI certification is valuable
200+ 5 Star Customer Reviews
got a new role in digital marketing or changed their career path
Buy Now
Join 160.000+ Members
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